Skye is Scotland’s second most popular destination. The data shows that visitor numbers continue to grow each year and now exceed pre-covid levels. It is alarming that a destination like Skye faces the real possibility of not having a body...
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Mini Bite – from Alistair Danter –14th February 2022
In Alistair's Mini Bite below you'll find information on Alistair Danter's work as Project Manager for SkyeConnect.
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Month 2 of 2022 and – judging by the job adverts in the WHFP – businesses are gearing up for a busy season (see more below).
Our winter marketing campaign video has been seen by + / – 400,000 people who clicked through to our website www.myskyetime.com The video also features on www.VisitScotland.com with 3 clips being used on the pan Highland promotional campaign. It has never been more important to have your business registered on the site.
We are grateful for the work of Peacock Studios and the work of Sean Grieve (ex Portree High School). It was great to be able to use the creative skills of a local person in the production.
In other news……
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Skye: The Island of Adventure and Discovery
Whether you’re looking to test yourself on a snowy expedition, get the adrenaline flowing on a freezing coasteering adventure, or looking to relax with local food, whisky and log fire… we’ve got something for you this winter!
“Skye – The Island of Adventure and Discovery”
Our winter marketing campaign “Skye – the Island of Winter Adventure and Discovery” is up and running https://www.myskyetime.com/winter-adventure/
This campaign runs in tandem with a VisitScotland and Highland Tourism Alliance campaign that will be going live this weekend. The full-length video on MySkyeTime will be edited into smaller Social media clips targeted at key Scottish and English geographies. The campaign links directly to the website, giving maximum exposure to member businesses. Despite a soft launch, in the first couple of weeks of the campaign we received over 100,000 hits. This is an example of how the more memberships we secure, the more often we can launch pro-active promotions for the area. SkyeConnect aims to spend 70-80% of subscription on marketing. These promotions are vital if we are to maintain visitor awareness of all there is to see and do on Skye all year round.
Jobs Fair – Broadford Village Hall – Wednesday 16th March 2022
Working in collaboration with the Highland Council Employability service we will be hosting a Jobs Fair in the Broadford Community Hall on the 16th March from 9am to 3pm. Employers with vacancies wishing to have a stall should contact munro@skye-connect.com Further information will be available soon. Our website MySkyeTime – Isle of Skye Activities And Adventures has been gathering contact details of individuals who would be interested in working on Skye. These are available to paid up members of SkyeConnect.
Glenbrittle Visitor Management Plan
We have contributed to and supported the Ranger Service’s production of a visitor management plan for Glenbrittle. This is due for approval by the Highland Tourism Committee on the 15th of February. Subject to approval, we will continue to work with the Ranger Service, Access Officer and local community to support actions proposed in the plan.
IT Based Visitor Management Tool
Work on our IT based visitor management tool with Edinburgh University continues. While the coding and techy side of the project is on track, problems procuring vehicle sensors and dynamic messaging devices will, however, delay final implementation.
Marine Adventure & Wildlife Tourism – Survey
We have been contacted by the Marine Adventure and Wildlife Tourism group who are carrying out a survey of operators to assist with the development of a strategy for the sector in Scotland. The survey – which can be found here https://bit.ly/3KWh8m2 should take no longer than 10 minutes to complete and we appreciate your time.
Zero Waste Scotland Loan Scheme
Zero Waste Scotland https://www.zerowastescotland.org.uk is operating a Loan Scheme to help businesses across Scotland with the installation of heat pumps. 75% cashback grants (up to £10k) are available. There is a free webinar on 24th February (12:00-12:45) to help more businesses take advantage of this opportunity. A comms pack with information about the event is available.
Latest Covid Protocols
While the end of the Covid pandemic maybe in sight we are urging all businesses to remain vigilant and implement appropriate protocols. The latest information can be found at https://bit.ly/3sLjuvU
A complete revision of the Scottish Govt’s strategic framework in relation to Covid will be published on the 22nd February.
Highland Council Tourism Committee
The Highland Council Tourism Committee meets next week. The papers for the meeting can be seen at https://www.highland.gov.uk/meetings/meeting/4581/tourism_committeeThe agenda includes an important Highland wide (including Skye) Infrastructure development plan that SkyeConnect has contributed to. The meeting will also discuss the Visitor management action plan referred to earlier in this report and covered in last weeks’ WHFP.
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